In 1998, Aladdin Gaming was planning a new Aladdin resort on the Las Vegas Strip, as well as the adjacent Aladdin Music Project, a $250 million resort that would include 1,000 hotel rooms and a 50,000 sq ft (4,600 m 2) casino. The tower was renamed as Elara in March 2012. Because of financial difficulty, Westgate Resorts sold the tower in 2011, and Hilton Grand Vacations Company was appointed to rebrand it and to handle sales and marketing. Harrah's Entertainment purchased the Planet Hollywood resort in 2010, and took over marketing and operations of PH Towers. marketed the tower and handled operations. The tower was owned by Siegel's Westgate Resorts, while Earl's Planet Hollywood International, Inc. When it opened, the tower featured 1,201 units, approximately 200 of which would be used as timeshares, while the remainder would be used as hotel rooms for the Planet Hollywood resort. The $660 million project opened in December 2009, but plans for additional towers were cancelled. Groundbreaking took place in January 2006, and the tower was topped off in July 2008. Siegel partnered in 2005 to develop a hotel and timeshare project known as PH Towers. htmlĮlara (formerly PH Towers) is a 50-story timeshare building and non-casino hotel at 80 East Harmon Avenue in Paradise, Nevada, located behind the Planet Hollywood resort that operates on the Las Vegas Strip.Īfter two projects failed to materialize on the property, Robert Earl and David A. en /hotels /nevada /elara-by-hilton-grand-vacations-center-strip-LASCSGV /index.

Is planet hollywood casino open